Gowanus
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Smart-Target

25 August, 2004 at 04:57 PM
categories: features
I peed into a plastic cup this morning for the first time since my job application to "Wilson Farms":http://www.wilsonfarms.com/ convenience store, when I was sixteen years-old. Why, you ask? Well, some friends and I are going to spend the weekend driving a "SmartCar":http://www.smart.com/ around Boston, dressed in "Target":http://target.com logos from head-to-toe. We're supposed to make ourselves _seen_ to all of the returning college kids, reminding them that there is a cheap place to dress up that gray-brick dorm room. I'm 26 years-old, so this is a bit embarassing. But, It's only 2 days, I'll be a couple hundred dollars richer, and I get to tear around town in a car that is roughly 1/6 the size of your average SUV. Should be safe... Last year, they gave "my friends":http://starstreamgirl.textamerica.com/?r=111592 Target "Vespas":http://vespausa.com -- but, there was an accident or two... apparently it's safer to shill on 4-wheels.

Comments

From Only the Most Respected Minds

Keith Keith
wrote on Aug 25, 2004 5:19 PM

That actually sounds kindof fun, in a strange way.

Got to say it’s a good idea and you have to admire what Target has done with their brand…

Steven Marshall Steven Marshall
wrote on Aug 31, 2004 12:48 AM

yes, its seems to be a trend of late for ‘low end’ type brands to try to look a bit classier. those of low economic means can still appreciate aesthetics