Gowanus
^ Gowanus Canal

AT&T Wireless -> Cingular -> AT&T?

21 November, 2005 at 12:59 PM
categories: tech

new AT&T logo So, having been forcibly converted from AT&T Wireless to Cingular, I read this today:

Well, you can say goodbye to Cingular. SBC, which closed its merger with AT&T last week, decided that after spending untold millions promoting the Cingular brand for its joint venture with BellSouth, that they�re going to drop the name and start selling wireless service under the AT&T brand name.

Why? On the day we read about GM shedding 30,000 American jobs, I’m having a hard time understanding just what the hell U.S. Big-Business is up to. Somebody is making money on all these shenanigans, but I’m not convinced that workers and consumers share in the party.

UPDATE: Wondering about that new AT&T logo? It’s weak, right? Well, Russell Beattie has a nice put-down review.

UPDATE 2: Designweenie also feels uncomfortable with the new AT&T mark.

Comments

From Only the Most Respected Minds

richard richard
wrote on Nov 21, 2005 11:25 PM

From what I understand, that’s false. I was quite worried about it myself.

Nedward Nedward
wrote on Nov 21, 2005 11:29 PM

Wow, thanks for the reality check.

I still get a queasy feeling when I look at the new logo, however.

richard richard
wrote on Nov 22, 2005 11:07 PM

Yeah, it’s pretty terrible, I’ll have to agree. :)

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